Learn to Sell What They Are Buying (Hardcover)

$21.21

If you don’t have sales, you don’t have a business. Salespeople are continually striving to drive sales and close more business, while the rules of the game keep changing. As we move from the industrial age to the social age, people look for salespeople who can relate to them in an authentic way. In the early years, salespeople used scripts to sell and some still do. It certainly worked before, but not very well in today’s world, which is about genuine communication and trust.

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Description

If you don’t have sales, you don’t have a business. Salespeople are continually striving to drive sales and close more business, while the rules of the game keep changing. As we move from the industrial age to the social age, people look for salespeople who can relate to them in an authentic way. In the early years, salespeople used scripts to sell and some still do. It certainly worked before, but not very well in today’s world, which is about genuine communication and trust.